One of the most valuable assets companies have are their brands. It can be difficult to put a dollar value on a brand itself, but when copyright violations or other intellectual property issues crop up, the potential damage to a company can be incalculable. Not only that, but a company that has no right to use a name or trademark might be profiting from it.
This year’s Cannes Film Festival will soon be drawing to a close. However, the effects of the festival will almost certainly be felt for months and even years to come. Whether a film generates a positive or negative response at this particular festival can make or break its chances of being distributed, of being embraced by the public and of making a significant profit. In addition, the buzz that certain performances and creative work receive at this festival can help to make or break careers.
With the advent of online communication, marketing for businesses has changed drastically. Although word of mouth isn’t anything new, the ability to write a review online has taken even more control out of the hands of a business or prospective business owner. The saying may go that “any PR is good PR,” but any entrepreneur just starting or established business owner would probably say that it isn’t necessarily true.
Federal laws protect labels and artists from copyright infringement. The concept is simple enough, but the laws themselves are complex and quite confusing at times. For instance, the law requires that radio services that broadcast under newer technology such as online streaming are required to obtain a license to broadcast the songs that they play.