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January 2016 Archives

Cybersquatting creates problems for business owners online

When you are ready to put your company online by setting up a website, there can hardly be anything more frustrating than finding out the name or trademark of your business has been infringed upon by another party. At Cox Padmore Skolnik & Shakarchy LLP, we understand the concerns of New York City company owners who are the victims of cybersquatting and other Internet trademark infringements.

It’s tax time again – what do your employees need?

If you employ others at your New York City business, you have obligations regarding their federal and state withholdings, as well as wages that can be taxed. The W-2 form is an important document that you will need to supply to your employees when they begin employment, and it also comes into play at the end of the year.

How do you take care of your customers after a merger?

For customers, almost nothing is more frustrating or infuriating than not getting the service they need. If New York companies fail to provide adequate customer service, or if customers are able to find a better deal with a competitor, they are likely to leave. One particularly vulnerable time this can happen is during the merger or acquisition processes. While your company is going through significant changes, it can be easy to overlook the needs of the customer. In recent posts, we’ve discussed the importance of assisting employees through a merger or acquisition. How can you show the same consideration to your customers during this period?

How do you create an effective marketing plan?

When you’re starting a new business in New York, you are likely to be confronted by several hurdles, which can range from not having a solid business strategy to lacking a customer base. A previous post talked about the importance of putting together an effective business plan. Part of that plan concerns marketing, which is one of the most crucial aspects of getting your business off the ground. To stay on track as you begin operations, your company will need a marketing plan. What are the most important elements that go into such a plan?

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