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How to devise a great business concept

While it’s true that all great businesses start with an idea, coming up with a workable concept can prove difficult for many Manhattan entrepreneurs. Fortunately, there are a few methods one can utilize to drum up a good idea that just might evolve into a highly successful business.

Entrepreneur suggests keeping an eye on niche markets in order to identify any potential opportunities. Niche markets can encompass a world of topics and interests, from diet and exercise to gaming and gadgets. Major corporations often overlook these smaller markets, which affords small business owners a great opportunity to provide a good or service the public has a strong desire for.

Quizzing consumers about their wants and needs is another useful method for getting the creative juices flowing. Consumers typically have strong opinions about existing products and methods of improving them. As a result, they provide an invaluable resource to entrepreneurs suffering from a dearth of quality ideas. Customer opinions can be sought online in the form of surveys, or business owners can take to stores and retailers already catering to their specific industry.

Once an entrepreneur has pinned down an idea that offers the best possible chance of success, they’ll then need to turn that idea into a lucrative business. Forbes recommends starting by creating a written statement to arrange ideas in a meaningful way. A business owner must be able to communicate effectively with associates as well as consumers, which can be difficult when numerous ideas are in play. Accordingly, a written statement is ideal for arranging thoughts in a logical manner and can also help home in on those key points requiring the greatest attention. 

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