According to a study by the Brookings Institute, large U.S. cities are growing faster than the suburbs. The shift to city life is due to the growing trend of young Americans choosing the urban life over the suburban. With more and more people living in large cities, large retailers have expanded out of the suburbs. They have also realized that city dwellers want something very different than their suburban counterparts.
New York's Internet industry continues to expand and offer an East Coast alternative to Silicon Valley. The city has become attractive enough to technology entrepreneurs that even a few West Coast-born start-ups are moving to the Big Apple. A New York Times report suggests the technology industry has transitioned from being simply a framework for computing to making consumer products and applications. Those who establish themselves in New York benefit from a proximity to the advertising, fashion and media industries.