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September 2012 Archives

New York Trademark Lawsuit: Can a Color be a Trademark?

A trademark is often thought of as a word, phrase or logo used as an identification mark for distinguishing goods and services of a particular manufacturer or seller, however, under extreme circumstances, certain characteristics like the color or particular shape of a product may also be afforded trademark protection. This may happen when the color or shape is used distinctively on a product in an unconventional way.

New York Trademark Suit: Ben & Jerry's Takes Issue With Use of Names

Reputation is a key factor to its success. A company's trademark provides that business with a distinctive identity. A trademark may be a name, word, logo, symbol, image or a combination of all of these examples. People often identify a company by its brand.

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