Making your brand stand out is crucial in today's competitive market. Sometimes, showing your product or service's best features isn't enough. If you really want to highlight your brand, showing how you compare to other brands is usually more effective. This means...
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Trademark Infringement
Can I protect my brand identify from trademark dilution?
Protecting your business’s trademark is important to maintain your brand identity and prevent unauthorized use. When others use your trademark without permission, they confuse customers about the source of goods or services. Besides infringement, another significant...
Taking steps to protect company trade secrets
Many companies may have various types of sensitive information that could play a significant role in the success of their enterprises. While taking steps to safeguard this information may be integral to staving off a multitude of potential risks, the path to achieving...
Small businesses are often harmed by intellectual property theft
Most business owners understand that they must patent, copyright and/or trademark important intellectual property related to the functioning of their businesses. However, the interest of intellectual property holders is not always protected simply by the act of...
New York Trademark Lawsuit: Can a Color be a Trademark?
A trademark is often thought of as a word, phrase or logo used as an identification mark for distinguishing goods and services of a particular manufacturer or seller, however, under extreme circumstances, certain characteristics like the color or particular shape of a...
New York Trademark Suit: Ben Jerry’s Takes Issue With Use of Names
Reputation is a key factor to its success. A company's trademark provides that business with a distinctive identity. A trademark may be a name, word, logo, symbol, image or a combination of all of these examples. People often identify a company by its...