Most entrepreneurs understand that there are some differences between the way an enterprise in New York is started and how a startup in Silicon Valley comes into fruition. The stretch of land in Northern California has proven to foster a unique model of success in contrast to the rest of the world. More often than not, the business model from this region is a disruptive one, powered by cutting edge technology and backed by savvy venture capitalists.
When you need to blow your nose, do you ask for a tissue or a Kleenex? When you have a headache, do you take an ibuprofen or an Advil? There are some products that are so popular that the brand name seems to have replaced the generic name for similar products. Failure to prevent this type of use in the marketplace or a specific industry could even lead to trademark erosion, but the familiarity of a name alone doesn’t mean that using the company’s trademarked image is okay.
When it comes to internet product sales, Amazon is a name that is certainly familiar to many New Yorkers. The name isn’t just well known from the consumer side of things, businesses that utilize the market power of the online sales distributor to boost their own profits know that a relationship with Amazon can be beneficial.
College and professional graduates may not have extensive experience in their field of study, but they have their own unique qualities that they bring to a job. These recent grads are often trained in the latest technology, the newest processes and are certainly willing and eager to work and start their careers.