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Cox Padmore Skolnik & Shakarchy LLP remains ready to serve you during the COVID-19 pandemic. We are prepared to provide you with continuous legal service and uninterrupted communication. We are also monitoring the legal impact of COVID-19 and we are available to discuss any questions you may have regarding the CARES Act, insurance coverage issues, including business Interruption insurance, or other issues. Please see below for a list of our practice areas. You may contact us by the usual means of telephone and email, which is encouraged at this time. We will promptly respond. Video conferencing is also available. In all, our firm remains committed to assisting you throughout this evolving period of legal, business, and safety concerns.

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How to encourage startup growth

| May 4, 2016 | Entrepreneurs

For Manhattan entrepreneurs in search of startup success, getting a business off the ground can be extremely challenging. Even when in possession of a great and lucrative idea, business owners must take certain steps to afford their startups the best possible chance of making an impact on consumers.

According to Forbes, tracking the effectiveness of online marketing efforts is a must for gauging interest. This can be done in a number of ways, such as by using analytics that zero in on visitors coming to website. This data can be highly useful and may even provide avenues for gaining a greater understanding of customer wants and needs. It can also help determine which marketing efforts are not as successful, which can then be tweaked for greater appeal.

Branding is also important when launching a startup. Branding is much more than just creating eye-catching logos and succinct slogans (although those factors are also important). Great branding will make potential customers aware of the type of experience a business offers, which can forge a deeper connection by reaching consumers on a more personal level.

Of course, business owners may also face quite a few obstacles as they strive to establish their startups. Entrepreneur lists a few of these common business pitfalls, including not carefully planning initial expenses. A mass hiring of all the employees a business will need is just one potential issue. Instead, business owners should focus on filling vital positions initially and hire additional employees once the startup has begun earning a profit. Also, launching a product or service too soon can impact success, as can delaying a launch and missing a prime opportunity. 

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