If you are getting a business off the ground in Manhattan, you no doubt have a lot on your mind. While it may seem like a relatively minor concern, choosing the right name for your start-up can actually have an impact on future success. Accordingly, you should be aware of common mistakes entrepreneurs make when naming their businesses to be sure you don’t fall into the same trap.
Entrepreneur recommends a few tips when naming your enterprise, including steering clear of everyday words that won’t allow your business to stand out from the competition. A punchy name will give your business a unique character, which is important when angling for the same audience-base among a sea of competitors.
In the same vein, it’s best to leave well-worn clichés on the cutting room floor. Many entrepreneurs go for the same metaphors and phrases when attempting to paint their businesses as a cut above. While these names may be descriptive and even somewhat clever, they can also be too similar to other businesses. This will increase confusion and make it difficult for interested customers to track down your company.
They type of business you are launching can determine just how intricate its name can be. Although being unique is often a plus when naming a business, you want to tread lightly when choosing a name that might be too complex. Reaching as many customers as possible requires accessibility; a business name that appears overly complex or difficult to pronounce could turn customers off even if the business itself is desirable. Also, if you choose a name and find that it’s not engaging customers on the level you expected, don’t be afraid to make the necessary change to outfit your business with a more dynamic moniker.